1. Everything for customers, for customers' all, for all customers.
2. People-oriented, customer-oriented and excellent service.
3. Explore, innovate, seek development based on the market; High quality, high efficiency, service for users.
4. To talent as the fundamental, market-oriented, quality as a guarantee, to service for the purpose.
5. Excellent team and professional service Keeping pace with the market and integrating management with the world.
6. Be honest with each other and go beyond the needs of customers; Whole-hearted service, to provide more for customers.
7. Ensure service quality and meet customer needs.
8. Based on service, quality for survival, technology, and development.
9. Market competition does not sympathize with the weak, not innovation breakthrough only out.